About
Thomas Meddens
Creation is not that spark you get when you are taking a shower, the light bulb moment when you're on the toilet or the 3 a.m. frustration when you can't sleep and then inspiration hits. OK those instances are special too, but I can't build a creative career on lucky toilet breaks and creative showering.
Creativity is work. It is grinding. It is grit. It is being vulnerable. Fighting your inner critics. Fighting your ego and loosing most of the time.
But if you know the beast of creativity, you know she is predictable. She will give you output if you give her input. Perspiration will lead to inspiration, inspiration will lead to creation and the creation will lead to more perspiration. And that is what I call sustainable creativity.
Skills
Creativity
Creativity is not luck. It is a flow. If you get in the flow, you will get creativity. The more you do this, the more you will receive.
Lead design
I get a lot of energy from passing on my knowledge to young designers.
Creative suite
What is a woodworker without a hammer? The Creative Suite is the tool to express my ideas and creativity.
Company builder
After having my own company for over a decade, I like to see myself as an in-house entrepreneur.
Interviews
Listening to users reveals the invisible. Insights from interviews and tests guide design toward what truly matters.
art direction
Everything is a remix. Remix enough and you get originals. Identifiable but not seen before.
Prototyping
Prototypes are experiments that bring ideas to life. Figma and AI tools turn imagination into interactive experiences that can be tested and refined.
Pitch
Clients, stakeholders, managers, or colleagues. Pitching is convincing and preparation is the enemy of nerves.
Workshop facilitator
Workshops are playgrounds for ideas, where brainstorming and collaboration turn questions into solutions.
Marketeer
A background in advertising gives me an edge in marketing, branding, social media strategy and web funnels.