Making Home Decorating Easy with the Dulux Decorator Service
CLIENT
Dulux
ROLE
UI / UX Lead Designer
PRODUCT
Web Application
Many homeowners find decorating jobs daunting. For Dulux Paint UK, we designed a mobile-first web application that allows users to post decorating jobs, receive fast quotations, and connect with trained decorators in a simple, intuitive way, leveraging the trust of the Dulux brand.
CLIENT
Homeowners often find decorating projects overwhelming, from figuring out the scope to finding a trusted decorator. Dulux wanted to use their strong brand reputation to make the process easier, ensuring that trained decorators use Dulux products for every job.
DESIGN Challenge
The main goal was to make the job posting process intuitive, fast, and mobile-first, reducing hesitation and uncertainty for homeowners. The service needed to guide users step-by-step, provide clear quotations, and make it easy to accept and start a job.
Concept and approuch
The concept behind the Dulux Decorator Service was to make arranging a decorating job as simple as ordering a service online. Instead of asking homeowners to describe the job themselves or search for a contractor, the application guides them through a series of clear and intuitive questions about their project. By answering these questions step by step, users gradually define the scope of the work, such as the type of room, surfaces, and size of the job.
Based on the provided information, the system is able to generate a quotation for the work. If the homeowner accepts the quotation, the job is automatically set in motion and matched with a Dulux-trained decorator who will complete the project using Dulux products.
The UX design focused on making the process feel simple and reassuring for homeowners who might find decorating projects intimidating. The experience was designed mobile-first, allowing users to quickly request a quotation from their smartphone while keeping the process clear, transparent, and supported by the trust associated with the Dulux brand.
UI DESIGN
We designed a clean and minimal web application interface with intuitive steps that make posting a job simple and straightforward. We created a structured question flow that helps users easily provide the right job details without feeling overwhelmed. We also designed the email flow, including notifications and confirmations, to keep users informed and guide them through the process.
Finally, we built a clear and professional quotation and job management interface, allowing users to review quotes and manage their jobs with confidence. Overall, the design focuses on simplicity and clarity, making what could feel like a daunting task easy and reassuring.
Outcome
The service was rolled out in selected regions across the UK to collect data and learn from user behaviour. Early results are being used to refine the experience before a national rollout. By combining Dulux’s brand trust with a seamless UX/UI, the platform offers homeowners a unique, end-to-end decorating service.
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